Ethical and eco-friendly clothing brands have been around for decades, but they have increased in popularity in 2021. Consumers are not just looking for brands that are supporting people but helping the environment as well. During the pandemic, brands saw a decrease in sales and a change in their customer’s spending habits. Consumers are starting to follow sustainable trends such as repeating outfits and reselling clothes. People are normalizing wearing the same outfits and diminishing the stigma that repeating outfits are a bad thing. Ever Since Covid-19, many people are being forced to stay at home, which doesn’t require you to get dressed up, but instead allows you to wear the same pair of leggings all week long. Reselling clothing is also a growing trend in sustainability. Thrift shopping from second-hand stores or shopping on reselling websites such as Poshmark or Depop is becoming increasingly popular.
Shopping ethically doesn’t have to be expensive. There are many different brands that are sustainable and use eco-friendly materials and production processes and sell their clothing at moderate prices. Here are some brands for all price points to shop if you are looking for an ethical alternative to fast fashion:
While H&M might be known for its fast-fashion the brand has a line of clothing that is sustainable and organic. The collection features basics that will never go out of style and an affordable piece you can wear anytime.
One of the best workout legging brands is also one of the most sustainable. The brand’s goal is to create quality clothing that doesn’t last long and ends up in landfills.
Worn by celebrities like Kerry Washington and Molly Sims this eco-friendly activewear brand is making their clothing from recycled water bottles and shipping them in 100% recycled packaging.
Made from BPA-free water bottles activewear by Wolven is high quality and made to last. The brand also uses 100% recycled poly mailers or biodegradable paper boxes to ship its products.
This swimwear brand uses sustainable fabrics, conscious production, and biodegradable packaging. The collection is made out of sourced organic and recycled materials with the majority made out of 100% regenerated nylon. Jade Swim also practices conscious production by offering a limited amount of collections by producing pre-ordered wholesale orders.
The brand created a collection of clothes that are responsibly sourced with sustainably made fabrics called Good Collection. From basics to workpieces the collection features high-quality clothing made from recycled fibers, premium merino wool, and American-grown cotton.
& Other Stories uses 100% sustainably sourced cotton and bottles made from recycled plastic to make their clothing. The brand also has a recycling initiative to help reduce the environmental footprint in the fashion industry. The brand encourages people to bring any textiles from any brand to any of their stores to be turned into materials for the construction of carpet underlay, and rear shelves in cars, stuffed toys, shoe insoles, among many, many other things.
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