The influencer market in the fashion industry has been growing constantly. In an article by Business Insider, brands are preparing to spend up to $15 billion on influencer marketing by 2022. When brands work with top influencers they able reach millions of target consumers.
Here are 18 Fashion Influencers to Follow in 2020:
Amiee Song
Based in California Aimee Song is one of the original OG fashion bloggers. Song started blogging back in 2008 while studying Interior Architecture. Since then Song’s blog SongofStyle has gained immense popularity with over 2 million page views per month. Song has been able to attend fashion weeks and work with the top brands such as Louis Vitton. Song also worked with Revolve on creating her clothing line.
Kelsey Simone
Kelyse Simone is a New York born and raised based fashion blogger and Youtuber. Simone started her makeup tutuorial, beauty, and fashion advice Yotutube channel back in 2013. Since starting her Youtube channel Simone has earned over 1.6 million subscribers. I would describe Kelsey Simone’s style as having a lot of sophisticated netruals and confidence.
Koleen Diaz
Born in the Philippines, Koleen Diaz is a Yotutber and fashion influencers known for her street style looks, lookbooks, ad OOTD’s. Diaz started her Youtube channel back in 2015 and has since then gained over 1.4 million subscribers.
Heart Evangelista
Born in the Phippiense, Heart Evangelista is not only a well-known socialite in the fashion industry but an accomplished painter, philanthropist, and currently serving as the first lady of the province of Sorsogon as well. Heart has solo art exhibitions both locally and internationally and is also known for her hand-painted Hermes bags.
Kristen Noel Crawley
Kristen Noel Crawley is a beauty mogul with a keen sense of fashion. The founder of mega beauty brand KNC Beauty, Crawley created the trendy millennial-pink lip mask that celebrities all over love to use and swear by. Crawley is a philanthropic, creative force to be reckoned with.
Chiara Ferragni
The Italian entrepreneur and fashion blogger is another OG fashion blogger. Ferragni started her blog TheBlondeSalad in 2009 while studying law in Milan. Since then she has been able to partner up with Haute couture brands such as Dio and Balmain. Ferragni was ranked first on the “Top Fashion Influencers” list in 2017.
Negin Mirsalehi
Mirsalehi is a fashion blogger based in the Netherlands and comes from a family of beekeepers dating back six generations. Mirsalehi hasn’t let that family tradition fall through, even with the emergence of her influencer career over the past five years. After earning a bachelor’s degree in business administration and a master’s in marketing, Mirsalehi started blogging and posting on social media about her style. Mirsalehi has since become an incredibly successful influencer, entrepreneur, and blogger.
Irene Kim
Kim’s way of influencer fame started decisively in school when she moved from Seoul to New York City to consider the material plan at FIT. Kim now is based out of Seoul, South Korea. She began working with brands everywhere in the world, like Calvin Klein and Chanel, all while placing additional time and energy into her image, likewise called Irene Is Good. Kim has since adjusted her business to develop and advance with her.
Francis Lola
Francis Lola is a Califiona bash fashion, beauty, and lifestyle blogger. Francis Lola started blogging in 2014 and was known for her edgy style and vibrant pink her. She has recently worked with brands such as L’Oreal Paris and Maybelline.
Camila Coelho
Camila Coelho, is a Brazilian-American blogger. Her namesake style name, Camila Coelho Collection, sold out online close to dispatch and keeps on developing month over month. Coelho chose to seek after her passion for cosmetics working at the Dior cosmetics counter at her neighborhood Macy’s against her mom’s desires. She has been seen first line at top style shows including Christian Dior, Oscar de la Renta, Celine, Marc Jacobs, and TomFord.
Sami Miro
Sami Miro is a fashion designer and blogger based in California. In 2010, Miro started working for a tech start up in San Francisco. After four years of working for the tech start-up, Miro realized in 2014, that she wanted to try something different. Miro quit her job to pursue a career in modeling and styling. Miro quickly became known as “The Queen of Vintage.” after a year of styling with her vintage collection. On April 12, 2016, she launched Sami Miro Vintage.
Salem Mitchell
Salem Mitchelle is a California based model and fashion influencer. Mitchelle started modeling after going to a performance art school and studying dance for seven years. She started experimenting with her style and taking pictures and posting them online. Mitchelle’s freckles are what helped her stand out and create a name for herself.
Lisa Onuoha
Based in the Netherlands Lisa Onuoha is a Youtuber and fashion influencer. Onuoha started her Youtube channel in 2017 and has since then gained 395 thousand subscribers. I would describe Onuoha’s style as being edgy with sophisticated neutrals.
Cristina Musacchio
Based in Milan Cristian Musacchio is a style blogger and fashion influencer. With over 1 million followers on Instagram Musacchio is one of the mist followed Italian fashion influencers. Over the years she has been able to collaborate with brands such as Givenchy and Primark. I would describe Musacchio’s style as sporty-chic elegance.
Patricia Bright
Based in London Patrica Bright is a fashion and beauty British Youtuber. Bright has over 2.9 million Youtube subscribers and 1.2 million Instagram followers. Bright is also the founder of The Break Platform that helps women around the world learn steps on building a social media or online product-based business.
Xenia Tchoumi
Xenia Tchoumi is a Swiss-Italian with Russian origins, London based fashion influencer, digital entrepreneur, and public speaker. Tchoumi has an economics degree and can speak up to six different languages. Tchoumi has previously worked as a digital ambassador for high-end companies such as Vogue and Vanity Fair.
Brittany Xavier
Based in California Britney Xavier is a fashion blogger and style influencer. Xavier’s blog started as a hobby but soon became her full-time job. Xavier has over 1 million Instagram followers and over 6,000 subscribers on Youtube. Xavier has been able to work with high-end brands such as Givenchy, Marc Jacobs, and YSL.
Janice Joosteama
Based in Canada Joostema is a runway model, fashion designer, and influencer. Before her big break, she worked as a fashion model in Indonesia before moving to Vancouver to study fashion design. She has over 1.4 million followers on Instagram and has worked with brands such as Anastasia Beverly Hills and Buscemi.
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